Not long ago I wrote a post about 5 Social Networks that local business should be on. I must confess that I found the link between social media and small business very interesting and I explain why.
Almost everyone understands by now that bringing their business to Social Media is an important and fundamental step to get more visibility of their work, even though not everyone manages to understand how to do it. I have seen pretty much everything on the social networks, some are excellent examples how to use Social Media, and some others are a pure disaster and should probably re-think their strategy upside down.
It’s because Social Media is a rather recent marketing tool that most of the small businesses don’t know how to deal with it properly.
Yesterday, a very good friend asked me to bring his business to to Facebook, I must say I felt it was a huge challenge. Introducing a small business to social media is a difficult task that many owners fail to understand. After 15 minutes absorbing this idea, I got really excited about it, mainly because playing around with a social network for a small company can be extremely fun and rewarding.
This will be a useful guide with tips and tricks to bring your business to the web 2.0, because this is hard work but is also fun. Continue reading