7 Dos and Don´ts of Marketing Automation + 8 Tools

7 Dos And Don´ts of Marketing AutomationWorking on Social Media and maintaining an online presence is hard work, but there are a lot of tools out there that can save us some time. They automate some tasks and make our life easier. But should we automate our Marketing? How far should we go with automating tools? Is Online marketing becoming less human? These are some of the questions that I will try to explore it on this post and at the end I´ll drop 8 tools that I have been using for parts of my marketing automation.

Growth Hackers have a great responsibility on the growth of marketing automation, andI became more conscious of that when I wrote an article of  10 Surprising Examples of Growth Hacking. This means that automation still has lot of room to grow and to become more and more important on every Marketer´s life.

I personally believe that Marketing can gain a lot with automation tools, but may be difficult sometime to draw a line and see what has a positive or negative impact on our Marketing strategy. After reading this article of Gary Vaynerchuk, one of my biggest influencers, I decided to put some thought on this and tried to draw some lines on what I feel is right and wrong on Marketing Automation.

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How to improve your Networking in 10 easy steps

How to improve your networking in 10 Easy steps

When I landed on this world of Social Media and blogging I soon realized that in order to have any sort of success I needed to get noticed and build online relationships with other bloggers.

I was fortunate enough to start my journey through the hand of great teachers and colleagues at Aula CM that helped me to establish my self and get my work known and shared. But if you are starting alone, if you are looking for a job or if you need to get more noticed you need to start networking effectively and quickly.

It´s as simple as thinking that going through all of this by yourself is harder, like anything in life, alone and  you have less chances than with other´s help. So you need to find people that will more likley going to help you, but maybe before you need to help them.

In a previous post I went through 9 sites where you could publish your content and now I would like to explain some of my tricks for an effective online networking.

So why do you need to Network? Why do you need to get noticed? And why do you need to start today?

Networking is a supportive system of sharing information and services among individuals and groups having a common interest

Establishing profitable relationships for both parts will be a win-win situation, this means that if you help someone you will be very likely helped as well. Above anything else, for this relationships to work, they need to be genuine, so whatever you do you need to be very personal and truthful. Continue reading

9 Super Sites to Publish Your Blog Content

9 Super sites to Publish your Blog Content

On this post I will go through a list of super sites where you can publish your blog content in order to give it more visibility and hopefully more visits and shares. Writing a post is just the beginning of the hard task of getting your content seen. On my last post we´ve seen a few surprising examples of Growth hacking and how some of the most known companies used a few platforms and strategies to give more visibility to their products. This list of sites where you can publish your content is a good start  either if you have a personal or a corporate blog in order that more people have the possibility to see what you post. Publishing your content in other platforms, besides the obvious social networks like Twiiter, Facebook and Google Plus is a clever way to engage with different types of communities  and by that reaching interested readers on your content. The first thing you need to bear in mind is that you need to find your niche and understand your audience, that way you will be able to target properly your readers and increase visits and engagement.
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10 Surprising Examples of Growth Hacking

Surprising Growth Hacking

Not long ago I started to get more familiar with Growth Hacking due to my close contact with Start Ups and their need to grow fast. My last post, where I explain how to grow your Twitter account is a good example of it. So, before we go any further let me ask you if know what Grow Hacking is? 

“Growth Hacking is a marketing strategy developed by technology Start Ups using creativity, analytics and social metrics to sell products and gain exposure quickly.” 

The term Growth Hacking was first used in 2010 by Sean Ellis who helped a big number of internet companies to grow explosively but there are many myths and misconceptions around Growth Hacking. The first issue comes with the wortd Hacking, associated with Hacker and carrying a very negative image. However, most of the Growth Hacking is non harmful to others and is mostly white hat.

A few quick objectives of Growth Hacking can be: Increase your followers on Social Networks, increase your mailing list or increase your visits to your website. In summary anything that makes a online service/product to grow. Due to the fact that Start Up companies tend to be short on money, Growth Hacking became very popular amongst these type of business since it´s a very low cost service. Continue reading

How I got 7500 Twitter followers in just 4 months

Twitter Followers in 4 monts

You have probably stumbled on tons of posts on how to get more followers on Twitter, so why is this special? Because it actually works! It worked with me and I want to show you how so it can work for you as well. My first post on this blog was in fact about beginner tools for Twitter, and that seems a very long time ago.

I have already been sharing this technique with a few close friends and they have been impressed, so I thought I should sharing with everyone.

At the time I started to write this post I had 7500 followers that you can confirm here that 99% are real followers. Also, I am  on 267 liststhat increased from around 30 and my Klout score jumped from 50 to 65.

So what I am going to show you is not any sort of scheme or dodgy tricks, it really worked and I don´t waste more than 15 minutes on it every day. Continue reading

8 Brands Doing Amazing Content Marketing

8-brands-doing-content-marketing

On my previous post I have explained why companies need a Community Manager and on this post I will go through other important part which is Content Marketing.  Some brands are still taking their first steps on the Online Marketing, but others are shaking this field and doing it really well.

In order to increase the online presence it´s not only important to be active on Social Media, but having a smashing blog can really do wonders and give a lot of visibility. In the last few years Content Marketing became extremely popular mainly because it really helps to position your content and therefore your blog or website, on Google´s first positions.

The great thing of Content Marketing, and this is why I love this strategy, is that it´s a win-win situation. I explain. Someone publishes content with a few keywords to in order to help Google to position well their brand or blog on searches. However, for this strategy to work well the content needs to be useful for users. So everybody wins. Users get access to useful and good content and writers get visitors on their websites.

Everyday I read tons of blogs and I am always looking for new and useful content, either to publish on social media or to self-learn and I always find it amazing when brands are able to publish useful tips and share their knowledge. So I have decided to pay my tribute and share the brands that are absolutely nailing with their blogs.  Continue reading

10 Top Reasons Why Your Company Needs a Community Manager

10-reasons-why-your-company-needs-a-community-manager

On my last two posts I have created a list of inspiring Pinterest accounts and other one with great Instagram tools but recently I have dedicated a lot of time to read a lot of what these guys have to say about Social Media: Jeff Bullas, Gary Vaynerchuk  and Kim Garst.

Why? Well, these guys know a lot of Social Media and Online Marketing are part of this world you need to be constantly learning new things.

There’s a close link between my introductory line and the content of this post and I explain why. These authors are real authorities on Social Media, they talk about it, they write about it, they study about it, and they are the first ones to implement new tricks and techniques. What I mean is that there are people that dedicate tons of time to this brave new world. And in the other hand I see many companies neglecting the fact that they need to hire a professional to manage their Social Networks.

I have put together a list of 10 reasons why you should be considering to hire a Community Manger for your company today! Continue reading

21 Of The Most Inspiring Pinterest Accounts

21-of-the-most-inspiring-pinterest-accounts

This year of 2015 will be the visual year on social media, all predictions say the videos will be king and Social Networks like Instagram or Pinterest will be having a lot of attention a growth.

Due to the huge amount of information we receive everyday our attention spawn is decreasing therefore is becoming harder to focus on long sources of information. People are reading less and want to consume faster their information. When was the last you watched a video on Youtube with more than 3 minutes length? Can you remember easily?

So that´s why that networks like Instagram and Pinterest are becoming so popular, people want to absorb fast and easily visual information. My last two posts were about Instagram, one for tools and another with great accounts to follow on 2015, so this time I decided to research on who´s doing amazingly well on Pinterest. There are a lot of great accounts to follow.

I browsed… and I browsed a bit more through a lot of Pinterest accounts and selected these 21 accounts. I neglected fashion and very “womanish” accounts, since I wanted to show a little bit more of what else is being done besides the obvious. There´s no ranking on my list, all are great on their categories. Continue reading

11 #Instagram Tools You Need to Know About

11-Instagram-tools-you-need-to-know-about

After my previous post on 25 Instagram accounts to follow on 2015 I have confirmed that Instagram is really popular right now. I have got a lot of good feedback and interest on the Instagram accounts. However I also realized that there is a bit of misconception on how to use this platform and how to use it.

There are a lot of tools and apps out there that can improve your performance on Instagram. Even if your goal is not to become a professional Instagramer, some tools can just simplify your posting activity and achieve better quality and results on your pictures and management.

As more as I dig through this network as more interesting I find it, and I think there will be a lot more to come, or did you forget that Instagram is owned by  Facebook? One of Facebook´s motto is to be constantly improving, so expect more on Instagram and some of the improvements may come from these tools.

On these post there are two types of apps, the ones for your computer and the ones for your phone. Continue reading

11 Social Media Steps for Small Business

Social Media for Small BusinessNot long ago I wrote a post about 5 Social Networks that local business should be on. I must confess that I found the link between social media and small business very interesting and I explain why.

Almost everyone understands by now that bringing their business to Social Media is an important and fundamental step to get more visibility of their work, even though not everyone manages to understand how to do it. I have seen pretty much everything on the social networks, some are excellent examples how to use Social Media, and some others are a pure disaster and should probably re-think their strategy upside down.

It’s because Social Media is a rather recent marketing tool that most of the small businesses don’t know how to deal with it properly.

Yesterday, a very good friend asked me to bring his business to to Facebook, I must say I felt it was a huge challenge. Introducing a small business to social media is a difficult task that many owners fail to understand. After 15 minutes absorbing this idea, I got really excited about it, mainly because playing around with a social network for a small company can be extremely fun and rewarding.

This will be a useful guide with tips and tricks to bring your business to the web 2.0, because this is hard work but is also fun. Continue reading