11 Social Media Steps for Small Business

Social Media for Small BusinessNot long ago I wrote a post about 5 Social Networks that local business should be on. I must confess that I found the link between social media and small business very interesting and I explain why.

Almost everyone understands by now that bringing their business to Social Media is an important and fundamental step to get more visibility of their work, even though not everyone manages to understand how to do it. I have seen pretty much everything on the social networks, some are excellent examples how to use Social Media, and some others are a pure disaster and should probably re-think their strategy upside down.

It’s because Social Media is a rather recent marketing tool that most of the small businesses don’t know how to deal with it properly.

Yesterday, a very good friend asked me to bring his business to to Facebook, I must say I felt it was a huge challenge. Introducing a small business to social media is a difficult task that many owners fail to understand. After 15 minutes absorbing this idea, I got really excited about it, mainly because playing around with a social network for a small company can be extremely fun and rewarding.

This will be a useful guide with tips and tricks to bring your business to the web 2.0, because this is hard work but is also fun. Continue reading

5 Social Networks your local business must be on

5 Social Networks your business must be on
Few could imagine that when in 2007 Steve Jobs presented the Iphone that the way we experience the world would change so dramatically. Now, no one leaves their home without their smartphone, and forgetting it at home is probably people’s biggest nightmare. Andy Warhol’s 15 minutes of fame finally arrived and people want to share with the world their location or post their pictures when they’re drinking the beloved beer after work.

But people also want to make themselves heard and their opinion matter like never before because everyone has a presence online, and that presence is big, in fact quite big.

Keeping this in mind and if you own a local business like a shop, a bar or a restaurant you should start paying some attention to a good few social networks.  You should know what your customers are talking about you and take some advantage from it. Good or bad you must know what they say about you online.
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