7 Smart Ideas For Snapchat Marketing #Infographic

7-smart-ideas-for-Snapchat-marketing

Have you ever used Snapchat? Do you really know how it works? It can really be a very powerful platform for your business and your social media strategy.

On my post about Content Marketing I went through some brands that are doing an excellent work on their blogs and providing amazing content. On this post I will explore you can use Snapchat to increase your visibility and why you should start using it right away.

Snapchat can play a an important role on your Social Media strategy for your business and you should jump on it before everybody does. Remember when Facebook was used by a very young audience? Nowadays, teenagers and youngsters think Facebook is for older people and are looking for other platforms to be on. Snapchat is for sure a platform very much used by young people and with a huge growth. If you think Snapchat is just for “sexting” you´re wrong.

Snapchat is not yet crowded with ads and Marketeers behind their brands experimenting everything they can like you have on Facebook, Twitter and Instagram, so there´s plenty of room for you and your business to starting creating innovative stuff to gain people´s attention.

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8 Brands Doing Amazing Content Marketing

8-brands-doing-content-marketing

On my previous post I have explained why companies need a Community Manager and on this post I will go through other important part which is Content Marketing.  Some brands are still taking their first steps on the Online Marketing, but others are shaking this field and doing it really well.

In order to increase the online presence it´s not only important to be active on Social Media, but having a smashing blog can really do wonders and give a lot of visibility. In the last few years Content Marketing became extremely popular mainly because it really helps to position your content and therefore your blog or website, on Google´s first positions.

The great thing of Content Marketing, and this is why I love this strategy, is that it´s a win-win situation. I explain. Someone publishes content with a few keywords to in order to help Google to position well their brand or blog on searches. However, for this strategy to work well the content needs to be useful for users. So everybody wins. Users get access to useful and good content and writers get visitors on their websites.

Everyday I read tons of blogs and I am always looking for new and useful content, either to publish on social media or to self-learn and I always find it amazing when brands are able to publish useful tips and share their knowledge. So I have decided to pay my tribute and share the brands that are absolutely nailing with their blogs.  Continue reading

The 5 best mobile apps to find a job + 2 Bonus

The 5 Best mobile apps to find a job

One of the most complicated tasks nowadays seems to be to get a job. Millions of people look for jobs online hoping to change they life and get a new job. Not long ago I wrote an article about the importance of your CV and how to make more appealing with some creative tips. In this article will show you some mobile apps for Android and IOS in order that you can search for jobs on the go. I find these apps very useful to browse for jobs when I’m traveling around on public transports or to have a quick look when you are having your morning coffee.

These apps are particularly important to be on top of the job offers since they are easy to scan it through and you can save the offers to apply later when you get the hold of your computer. I personally think it is still better to fill all the job requirements (text for the email, upload cv, and cover letter) with a laptop than with a phone or tablet, but these apps save you some time when it comes to browse for new job opportunities. Continue reading

11 Social Media Steps for Small Business

Social Media for Small BusinessNot long ago I wrote a post about 5 Social Networks that local business should be on. I must confess that I found the link between social media and small business very interesting and I explain why.

Almost everyone understands by now that bringing their business to Social Media is an important and fundamental step to get more visibility of their work, even though not everyone manages to understand how to do it. I have seen pretty much everything on the social networks, some are excellent examples how to use Social Media, and some others are a pure disaster and should probably re-think their strategy upside down.

It’s because Social Media is a rather recent marketing tool that most of the small businesses don’t know how to deal with it properly.

Yesterday, a very good friend asked me to bring his business to to Facebook, I must say I felt it was a huge challenge. Introducing a small business to social media is a difficult task that many owners fail to understand. After 15 minutes absorbing this idea, I got really excited about it, mainly because playing around with a social network for a small company can be extremely fun and rewarding.

This will be a useful guide with tips and tricks to bring your business to the web 2.0, because this is hard work but is also fun. Continue reading

13 Tips to Manage Your Time on Social Media [Infographic]

13 Tips to manage your time in social media (1)

On today’s world, things move fast and time is very little to everything we need to do. Working in, or with Social Media is no exception and time is very sparse for all the things we need to be doing during each day.

As soon I started to manage my online presence in a more professional way, I quickly realised that one of the hardest parts is to manage your time due to the wide amount of tasks that are needed to be done each day.

It’s not only that there are quite many social networks to manage, but is also the fact that each one has their own specifications. As soon as I had a handful of social networks to update, comments to reply, writing on my blog, manage accounts and read other’s blogs and content it became clear that I had to create a strategy in order that was possible to manage my time effectively during the day.  Continue reading

The 14 Best Social Media and Marketing Agencies in Madrid

The 14 Best Social Media and Marketing Agencies in Madrid

After writing how to make a creative CV useful for community managers, I thought it could be important to have a list of the best Social Media and Marketing Agencies operating in Madrid. This list is though for any community manager looking for a job, but also for potential foreign companies looking to invest in Spain and therefore use these agencies to implement themselves in the country’s social media.

With 72% of it’s nearly 48 million inhabitants connected to the internet, this southern European country is highly active on the social media networks, with 93% claiming to be having a social media account.

Spain is a vibrant country full of highly qualified and talented people which their work on Social Media is placing them on Europe´s top rankings. As an example, the powerful tool SocialBro was born in Spain.

There are many reasons to bring your business to Spain, and even more reasons to use the Social Networks.  Continue reading