7 Dos and Don´ts of Marketing Automation + 8 Tools

7 Dos And Don´ts of Marketing AutomationWorking on Social Media and maintaining an online presence is hard work, but there are a lot of tools out there that can save us some time. They automate some tasks and make our life easier. But should we automate our Marketing? How far should we go with automating tools? Is Online marketing becoming less human? These are some of the questions that I will try to explore it on this post and at the end I´ll drop 8 tools that I have been using for parts of my marketing automation.

Growth Hackers have a great responsibility on the growth of marketing automation, andI became more conscious of that when I wrote an article of  10 Surprising Examples of Growth Hacking. This means that automation still has lot of room to grow and to become more and more important on every Marketer´s life.

I personally believe that Marketing can gain a lot with automation tools, but may be difficult sometime to draw a line and see what has a positive or negative impact on our Marketing strategy. After reading this article of Gary Vaynerchuk, one of my biggest influencers, I decided to put some thought on this and tried to draw some lines on what I feel is right and wrong on Marketing Automation.

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10 Surprising Examples of Growth Hacking

Surprising Growth Hacking

Not long ago I started to get more familiar with Growth Hacking due to my close contact with Start Ups and their need to grow fast. My last post, where I explain how to grow your Twitter account is a good example of it. So, before we go any further let me ask you if know what Grow Hacking is? 

“Growth Hacking is a marketing strategy developed by technology Start Ups using creativity, analytics and social metrics to sell products and gain exposure quickly.” 

The term Growth Hacking was first used in 2010 by Sean Ellis who helped a big number of internet companies to grow explosively but there are many myths and misconceptions around Growth Hacking. The first issue comes with the wortd Hacking, associated with Hacker and carrying a very negative image. However, most of the Growth Hacking is non harmful to others and is mostly white hat.

A few quick objectives of Growth Hacking can be: Increase your followers on Social Networks, increase your mailing list or increase your visits to your website. In summary anything that makes a online service/product to grow. Due to the fact that Start Up companies tend to be short on money, Growth Hacking became very popular amongst these type of business since it´s a very low cost service. Continue reading