10 Surprising Examples of Growth Hacking

Surprising Growth Hacking

Not long ago I started to get more familiar with Growth Hacking due to my close contact with Start Ups and their need to grow fast. My last post, where I explain how to grow your Twitter account is a good example of it. So, before we go any further let me ask you if know what Grow Hacking is? 

“Growth Hacking is a marketing strategy developed by technology Start Ups using creativity, analytics and social metrics to sell products and gain exposure quickly.” 

The term Growth Hacking was first used in 2010 by Sean Ellis who helped a big number of internet companies to grow explosively but there are many myths and misconceptions around Growth Hacking. The first issue comes with the wortd Hacking, associated with Hacker and carrying a very negative image. However, most of the Growth Hacking is non harmful to others and is mostly white hat.

A few quick objectives of Growth Hacking can be: Increase your followers on Social Networks, increase your mailing list or increase your visits to your website. In summary anything that makes a online service/product to grow. Due to the fact that Start Up companies tend to be short on money, Growth Hacking became very popular amongst these type of business since it´s a very low cost service. Continue reading

How I got 7500 Twitter followers in just 4 months

Twitter Followers in 4 monts

You have probably stumbled on tons of posts on how to get more followers on Twitter, so why is this special? Because it actually works! It worked with me and I want to show you how so it can work for you as well. My first post on this blog was in fact about beginner tools for Twitter, and that seems a very long time ago.

I have already been sharing this technique with a few close friends and they have been impressed, so I thought I should sharing with everyone.

At the time I started to write this post I had 7500 followers that you can confirm here that 99% are real followers. Also, I am  on 267 liststhat increased from around 30 and my Klout score jumped from 50 to 65.

So what I am going to show you is not any sort of scheme or dodgy tricks, it really worked and I don´t waste more than 15 minutes on it every day. Continue reading

7 Smart Ideas For Snapchat Marketing #Infographic

7-smart-ideas-for-Snapchat-marketing

Have you ever used Snapchat? Do you really know how it works? It can really be a very powerful platform for your business and your social media strategy.

On my post about Content Marketing I went through some brands that are doing an excellent work on their blogs and providing amazing content. On this post I will explore you can use Snapchat to increase your visibility and why you should start using it right away.

Snapchat can play a an important role on your Social Media strategy for your business and you should jump on it before everybody does. Remember when Facebook was used by a very young audience? Nowadays, teenagers and youngsters think Facebook is for older people and are looking for other platforms to be on. Snapchat is for sure a platform very much used by young people and with a huge growth. If you think Snapchat is just for “sexting” you´re wrong.

Snapchat is not yet crowded with ads and Marketeers behind their brands experimenting everything they can like you have on Facebook, Twitter and Instagram, so there´s plenty of room for you and your business to starting creating innovative stuff to gain people´s attention.

Continue reading

8 Brands Doing Amazing Content Marketing

8-brands-doing-content-marketing

On my previous post I have explained why companies need a Community Manager and on this post I will go through other important part which is Content Marketing.  Some brands are still taking their first steps on the Online Marketing, but others are shaking this field and doing it really well.

In order to increase the online presence it´s not only important to be active on Social Media, but having a smashing blog can really do wonders and give a lot of visibility. In the last few years Content Marketing became extremely popular mainly because it really helps to position your content and therefore your blog or website, on Google´s first positions.

The great thing of Content Marketing, and this is why I love this strategy, is that it´s a win-win situation. I explain. Someone publishes content with a few keywords to in order to help Google to position well their brand or blog on searches. However, for this strategy to work well the content needs to be useful for users. So everybody wins. Users get access to useful and good content and writers get visitors on their websites.

Everyday I read tons of blogs and I am always looking for new and useful content, either to publish on social media or to self-learn and I always find it amazing when brands are able to publish useful tips and share their knowledge. So I have decided to pay my tribute and share the brands that are absolutely nailing with their blogs.  Continue reading